In the deck, Roku said The Roku Channel viewers are 27 percent more likely than the average Roku viewer to be cordless; spend 70 percent more time streaming video than the average Roku user; and spend 59 percent more time in subscription video channels than the average Roku user. This piece says that the rise of premium, ad-free video services has marketers worried that they won’t reach high-income consumers. In established markets, expect the company to raise prices at some point. Amazon’s new OTT pitch deck shows how the e-commerce giant is letting advertisers use Alexa to market their products; Business Insider Emails & Alerts. Exactly how much money Disney will put behind Hulu, which will still Disney rival Comcast/NBCUniversal as a 30 percent stakeholder, is unclear. The media giant says it plans to put more money behind Hulu to fund more original productions and expand Hulu internationally. An eMarketer report used by the company in the pitch says that Fire TV owners are more likely to have a household income of more than $100,000. Want to speak? I moved to the US from China — here are the biggest cultural differences I've noticed between the 2 countries, Bath & Body Works is now a standalone company — we visited a store and saw why it's been L Brands' secret weapon, CBA and NAB pass on RBA interest rate cut in full, but ANZ and Westpac defy Treasurer Josh Frydenberg's orders, How to watch Netflix on your TV in 5 different ways, The incredible story of Ferrari's 72-year journey from an upstart racing team to a $27 billion luxury brand. Two sources said Amazon's video ad tech still lags rivals like Google and The Trade Desk, though. A leading-edge research firm focused on digital transformation. In About-Face, UK Will Not Allow Huawei To Be Involved In Any Part Of... Universal Orlando Parks Will Reopen June 5 Despite Risk Of... Pro-Privacy Lawmakers Secure A Vote To Protect Browsing Data From... Jurassic World: Dominion Is Definitely Not The Planned End Of The... White Twitch Talk Show Host Finally Drops 'Rajj Patel' Moniker, Everything We Know About The PlayStation 5. Amazon is on a crusade to build a video advertising business that rivals Roku, Hulu, and others. One ad-tech exec whose company sells ad inventory in Amazon's apps said that today, one-tenth of clients' spend goes to Amazon versus The Trade Desk. Copyright © 2020. Click here to see the full list of 19 Amazon Advertising execs. May 8, 2019 - Explore Jason Koenigsknecht's board "Amazon OTT Pitch Deck on BI May 2019" on Pinterest. Amazon claims that 69% of its fire TV users are, and while 66% is between 25 to 54 years old.