On … Full bodied, with a weighty mouth feel and rich flavour profile, Aviation American Gin makes the perfect base for cocktails, including the Aviation cocktail first created in the early 1900’s- the cocktail after which we named our gin. Aviation Gin THE BOTANIST Monkey 47 Malfy Gin Tanqueray FEW Gin Bluecoat Gin NOLET'S Beefeater Hendrick's All Gin NEW & LIMITED New Releases Limited Editions Celebrity Gin Brands GIN GIFTS Custom Engraved Gin Glassware Accessories Corporate Gifts BY PRICE Under $100 $100 to $200 $200 to $500 $500 and up The gin is produced at a craft distillery in Portland, Ore. Aviation's U.S. sales rose from about $20 million in 2018 to about $40 million in 2019, or 1.3% of the U.S. gin market, according to data from Euromonitor. In 2007, Diageo teamed up with Sean "Diddy" Combs on Ciroc vodka. Jefferies estimates the brand sold about 96,000 cases last year. Diageo PLC has agreed to pay as much as $610 million to acquire Aviation American Gin, which is partly owned and pitched by actor Ryan Reynolds, and other brands in its latest bet on a celebrity-backed premium liquor. On the one hand, they’ve enjoyed an amazing run in recent years. The deal is an estimated $610 million depending on sales, with a $335 million upfront payment. "The acquisition of Aviation American Gin and the Davos Brands portfolio is in line with our strategy to acquire high-growth brands with attractive margins that support premiumization," Diageo Chief Executive Ivan Menezes said. The deal is expected to close by the end of the year. Analyst Edward Mundy says the brand has been growing rapidly, but Diageo is paying a high multiple of sales. Some investors have questioned the deal, however I think management deserves the benefit of the doubt. “30 something years later, actor Ryan Reynolds advertises Aviation Gin. Aviation and aerospace stocks have found themselves in some crosswinds. This article is exclusive for subscribers. Therefore, Aviation American Gin is a renegade, regional style of gin- completely different from all other gins on the market. Research and trade alerts from a hedge fund pro with a global outlook. Write to Jennifer Maloney at email@example.com, Diageo recalls new non-alcoholic Guinness in Britain due to contamination, Chief Executive Officer & Executive Director, Chief Financial Officer & Executive Director. As a movie nut, I thought I had to try it. Mr. Reynolds, who bought an undisclosed stake in Aviation in 2018, will retain a continuing interest in the brand after the deal, the companies said. Ryan Reynolds is at the center of a deal today where Diageo acquired Aviation American Gin. This article was highlighted for PRO subscribers, Seeking Alpha’s service for professional investors. Mr. Reynolds, a Hollywood star best known for his leading role in "Deadpool" superhero films, has appeared in the brand's advertising.