Given the body’s salience at the intersection of sport, the marketplace, and media, we focus on how the body is depicted. Today, women have found a place in sport culture, but contemporary media position and address them as objects whose bodies are public goods available for interested parties to judge. All rights reserved. Excessive/fat white flesh and overly tight clothing- Brassy blonde dye jobs, fake nails, ‘hooker heels’- Easily read, these signs position women as ‘Other’, Failure to consume oneself into middle class respectability / femininity, WC morality is often put into question e.g. The undertaken ethnography of South Korean female mimetic sexual plays complicates this opposition. Originality/value While those with somewhat creative or intellectually stimulating jobs may at least take pleasure in a more bohemian lifestyle (Eikhof & Haunshild, 2006; ... Wang and Wong (2004) and Putra (2013) suggested that the students' gender was not proven to have a significant effect on students' entrepreneurial intentions. The above notes capture these ideas by indicating that local (Finnish or Scandinavian) ecological and colourful clothes (as opposed to mass-produced and/or gender stereotypical items) affect and move us as mothers; they also become central material objects with regards to 'quality mothering'. Finally, we will mobilize the recommendations made by people situated in relation to a particular oppression, within the academic world, but also by relaying the voices of the community members themselves. We interrogate this recent expression of entrepreneurial femininity, adopting a critical perspective on postfeminism to reveal the values and ideals associated with this privileged form. The article further examines how the Deliciously Ella narrative perpetuates already dominant understandings of health as a private good and personal responsibility through its emphasis on healing and recovery through food. Translated by Graham Burchell, Awaken Your Incredible.” Paper presented at 10th Anniversary Conference for the International Journal of Media and Cultural Politics, Vom Erfolg überholt? Smartphones are increasingly entangled with the most intimate areas of everyday life, providing possibilities for the continued expansion of digital self-tracking technologies. In this critical reading of fitness advertisements targeting female recreational endurance runners, we combine poststructuralist feminist theory and a hermeneutic methodology to investigate if and how advertisements participate in this practice. The commentary concludes by identifying how the next generation of scholars might take such ideas forward to build upon established foundations. Notes on the Perfect: Competitive Femininity in Neoliberal Times Tools. The inversion of homo œconomicus in neoliberal theory amounted to the unearthing of a ‘social subject of interest’ within civil society. She, among other radical feminist scholars, views liberalism and feminism as incompatible because liberalism offers women a "piece of the pie as currently and poisonously baked". Leisure participation holds the potential to be a collective space where young people can respond to stressors together. But it is also for the same reason that repetition is always, potentially, subversive. This paper aims to problematize and reframe the notion of allyship within social struggles. In what has been criticized as a hallmark of "neoliberal feminism" (Rottenburg 2014; ... Work-life balance discourses such as Sandberg's have been critiqued for their ideological power to depoliticize persistent gender inequality (Parreñas 2009;Rottenburg 2014; ... A range of feminist researchers working across critical psychology and cultural and media studies have noted the shifting connections between these neoliberal subjectivities and the repudiations of feminism characteristic of postfeminist discourse (e.g. Características de la interpelación identitaria en el, A feminine burden of perfection? This radical statement has deep-going consequences on our way of understanding biological sex, gender identities, desire and sexuality. Despite calls for critical, feminist perspectives, extant research in marketing continues to prioritize its emancipatory implications. In this book, published first in 1990, Judith Butler states that gender does not express the essence, a natural disposition — the sex — but is the naturalised, stabilised and silted up effect of a performance. Abbi and Ilana are continually depicted labouring in some way, though such labour does not generally result in financial or career-based reward, but rather, produces psychic and emotional sustenance for the women’s friendship and a means of affectively investing in each other. Parenting during a pandemic, especially mothering, is constructed as an overwhelming project that requires detailed organisation and management. We suggest that organization scholars take to the street, and offer recommendations as to how to do so. Postfeminism paved the way for the unabated mainstream popularity of feminism, its aggressive commodification and its simultaneous de-radicalization and ideological erosion, and it is in this discursive space that the category "feminist" became a coveted attribute in contemporary fashion and fashion media culture (McRobbie 2009. In the shared symbolic environments that “gender the recession” (Negra and Tasker, 2014), media ranging from news, reality television, and film have placed further, intensified demands on women’s domestic, affective, paid and unpaid labour, requiring attitudinal orientations combining future-oriented enthusiasm, positivity, entrepreneurialism, a continued faith in (budget-conscious) consumption and investment in the home and the family. Ultimately, however, this article finds that Fleabag’s openness and repudiation of neoliberal values allows her to become a connective body, bringing other women into more authentic embodiment, foregrounding the gendered violence of neoliberalism and retaining focus on absent and effaced female bodies such as her mother and Boo. A critical analysis for feminist leaderships to emerge is presented. To read the full-text of this research, you can request a copy directly from the author. and How are screenshots significant beyond teens? Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. In contrast to optimistic visions that envision the end of neoliberalism, I argue that the neoliberal understanding of motherhood is likely to persist and to re‐emerge as the dominant model of motherhood in the wake of the pandemic. Neoliberalism is a policy model that is meant to transfer economic control from public to private sectors. Attempts to narrate the experience of the mother consistently and compulsively collapse into her function, always idealized and overinvested. By using the workshop as a conceptual framework of analysis, they interrogate their own feminist practices throughout the process and consider how these are embedded within the wider intensification of doctoral life. Consequently, the focus in this article lies on upper class and upper middle‐class women. Within this context, the development of smartphone applications targeted at female reproductive health are offering novel forms and practices of knowledge production about reproductive bodies and processes. In the show, contra the “retreatism” Negra and Tasker document idealising women’s work in the home as a means of combatting an austere future, the thrifty fun, care, support, and love Abbi and Ilana strive to create together spills across public spaces, spanning the streets of the city, outdoors in parks and on stoops. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism. The researchers used independent sample test approaches. MacKinnon tends to construe pornographic harms as illocutionary, and Excitable Speech offers arguments against this construal. These narratives obscure the sexual and emotional labour involved in low-volume sex work, stripping it of its status as work, and positioning work-sex as akin to non-transactional sexual contact. We find that advertisements treat the body as a machine, prescribing and normalizing an obsession with athletics. Why didn’t you tell me there weren’t any rules, it’s not fair!’:contradiction, corporeality, and conformity in Grace and Frankie, “Be a Gutsy Girl!”: Essentialism in Success-at-Work Books for Women, “The moment you realise someone wants your body:” neoliberalism, mindfulness and female embodiment in Fleabag, Soundtracks of human mimetic sexual play: The case of East Asian regional sexual vernacular, ‘Neoliberal feminism’: Legitimising the gendered moral project of austerity, ‘Glow from the inside out’: Deliciously Ella and the politics of ‘healthy eating’, Neoliberal motherhood during the pandemic: Some reflections, Random, Messy, Funny, Raw: Finstas as Intimate Reconfigurations of Social Media, Skateboarding and Femininity: Gender, Space-making and Expressive Movement, Contemporary Photography and Theory: Concepts and Debates, Sex work, advertorial news media and conditional acceptance, Heroines of enterprise: Post-recession media representations of women and entrepreneurship in a UK newspaper 2008–2016, Practicing the Ideal Depressed Self: Young Professional Women’s Accounts of Managing Depression, Fooken, I. The article draws attention to the ‘social life’ that screenshots have beyond their duplicative function. The ‘perfect’ emerges as a horizon of expectation, through which young women are persuaded to seek self-definition. We argue that these contradictory depictions of essentialism are embedded in the organizational logic of workplaces and bolster gendered ideal worker norms in the new economy. This discourse manifests in women’s sexual and intimate experiences in two key ways: first, through their attempts to establish authority and control in their relationships, an endeavor thwarted by neoliberal and patriarchal logics; and second, through an implicit submissive sexual positioning that privileges masculine meanings of sexual pleasure. While Islam preaches female modesty, involving the ‘concealment’ of the body and its forms, Evangelicals reinforce part of the Brazilian culture of appreciation and care for physical attributes, albeit using the rhetoric of doing so with moderation and modesty. To read the article of this research, you can request a copy directly from the author. People meet in coffee shops and write emails from their phones while waiting for buses or sitting outdoors on benches. The subthemes were abstracted into the central theme of trustful belonging as a resource for collective responses, representing what pre-conditions need to be in place to make the responses possible.