SourceLink, Industry Leading Direct Marketing Company, CHICAGO (PRWEB)
Falling in Love (Again) with Direct Mail “Our continued success can be attributed to our SourceLink team of dedicated professionals, and especially to our highly valued clients.”. Jacobs & Clevenger also thinks in every channel. Now, it’s time to take things a step further. The partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. “Our clients are having great success utilizing our channel agnostic strategies to target their ideal prospects and crafting custom communications to their customers, delivering them on the channel the customer has selected and is most engaged,” says Brent Tartar, Executive Vice President of Sales and Marketing at SourceLink. Questions about your PRWeb account or interested in learning more about our news services? Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. Final results were released in the May 2018 issue of Advertising Age, with SourceLink up two spots from 2017, ranked seventeenth in the “U.S. J&C manages more than 3,500 behavioral driven retail marketing programs annually leveraging that invaluable shopping and buying behavior. And to address the popularity of digital media, we’ll suggest there’s, even more, value-added opportunity for direct mail in the year ahead. Another difference is accountabilityAnd measurable objectives are the key. The thing is, direct mail is remarkably effective—it tends to deliver response and conversion rates that marketers can brag about. And measurable objectives are the key. Notify me of follow-up comments by email. Expanding Participation in the Social Media Evolution But direct mail has more opportunity than ever to shine. In 2018, companies are going to do more than post relevant content to their social media pages. We’ve scoured the direct response marketing headlines and assessed the “2018 trends” lists. It all starts with priorities. 10 … We can assume that most companies have a page or profile and are making (at least) rudimentary efforts to promote “follows” and “likes,” if not actual engagement. About SourceLink
But to meet our customers’ expectations and drive action—action that leads to conversions—we have to make sense of more data and apply best practices intelligently across a system encompassing traditional and digital media. This gives your marketing more depth and dimensions. The caliber of work and subsequent ROI that augments with each passing year never ceases to amaze. It’s all about translating those insights into actionable communications that drive engagement and response. CRM/Direct … In many ways, the marketing universe is getting more complicated. They come from your customers and prospects. Miami. is a surefire way to see better results in 2018 and beyond. Top Direct Response Agencies … Contact us to learn more about reaching your goals in the new year. They’re going to experiment with channel-specific messaging of offers, and zero in on how consumers like to engage with their brand while they’re online reading emails, at home perusing postal mail, and scrolling through social media feeds. Our approach is based on a real understanding of the potential new ideas, innovative processes and insightful answers can have on your business. That means your campaigns will be judged and refined based on response. It’s ironic—because our aim is to make the customer’s experience easier and more streamlined. And there’s nothing particularly easy about that. It’s easy to think that direct mail no longer the “darling” of direct response marketing. This isn’t just another “trends to watch” list. The “integrated marketing” message is already out there. CRM/Direct Marketing Networks” category. 5. Over the past year, SourceLink has further developed a team of subject matter experts that specialize in specific market and strategic areas to support their growth in the healthcare and consumer finance industries. Learn how your comment data is processed. We get into this in detail in Who, Me? That might mean offering content that helps a customer use their product or service better or that compares their solution to the alternatives. Personalizing the Customer Experience That’s the big difference. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. (1) Verified. SourceLink continues to be ranked by leading industry research and publication companies year after year. Optimizing Integrated Marketing Strategies Because in today’s market, it’s all about business impacts. make even better use of their data. We’ve scoured the direct response marketing headlines and assessed the “2018 trends” lists. But for many marketers, it’s still tops. They take any guesswork out of the equation. 3 Best Practices for Direct Marketing Personalization, How to Drive Trackable Revenue Through Social Media Campaigns, The Case for Adding Video to Your Emails and Landing Pages, The Art of Email Subject Lines: Avoiding DOA Status, 4 New Technologies You Should Consider Testing, Segmentation: Making Your Marketing Efforts More Relevant. Yes, Jacobs & Clevenger is different. J&C DEVELOPS AND DEPLOYS B2B LEAD GENERATION STRATEGIES FROM ANYWHERE YOUR BUSINESS HAPPENS TO TAKE PLACE. It’s safe to say that most marketers understand why it’s important to communicate with consistency across traditional and digital channels. And our clients appreciate that. Because in today’s market, it’s all about business impacts. It also provides you with more ways to reach customers, which helps you capitalize on emerging opportunities. Combining the trend lists and what we are observing in our daily efforts, we’re going to share what we believe are the trends to watch: the top 5 response-generating practices that we believe are going to make the most impact on in the year ahead. The United States Postal Service handled over just over 150 billion pieces in 2016—down from 212 billion pieces in 2007. SourceLink, a top-ranked Direct Marketing agency, creates results-driven communication solutions. High-performing marketing departments who are leveraging the various marketing channels to reach and connect with customers are going to Their insights will result in integrated campaigns that take into account the customer’s stage in the buyer journey, that drive customers toward the most effective response mechanism, and that “meet customers where they’re at” with more precision than ever before. For more on applying testing and analytics to direct response marketing, don’t miss: 2. They do this through targeted and relevant messaging that is delivered where your customers and prospects live, both offline and online. Our continued success can be attributed to our SourceLink team of dedicated professionals, and especially to our highly valued clients. Final results were released in the May 2018 issue of Advertising Age, with SourceLink up two spots from 2017, ranked seventeenth in the “U.S. Digital Silk. Digital media gets so much attention these days. Period. We explored this in Direct Mail and Email: Direct Response Marketing’s Power Couple, and we believe more companies will begin using direct mail again—or for the first time—to get in front of customers with highly deliverable and response-friendly campaigns. What we’re collectively learning is that our customers, followers, and fans have very specific ways they want to interact with brands—and often, it’s other customers they actually want to interact with. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Measuring the Success of an Omnichannel Direct Response Marketing Campaign, Measure Your Campaign Success With these 7 B2B Direct Marketing Metrics, 6 Guidelines for Running a Social Media Group for Your Business, What Your Social Media Activity Is Saying About Your Brand, The Secret to Direct Response Success Using Social Media, Direct Mail and Email: Direct Response Marketing’s Power Couple, 6 Most Effective and Time-Honored Direct Mail Creative Techniques, Who, Me? The traditional and digital channels can be used side-by-side to significantly boost campaign response. Digital Strategy, E-Commerce, Branding, Web, Content Marketing. Reignite your love for direct mail and read 6 Most Effective and Time-Honored Direct Mail Creative Techniques. The most important insights from a campaign don’t come from us. List of the Best Direct Marketing Companies Gunderson Direct. Reach out to the author: contact and available social following information is listed in the top-right of all news releases. CREATING RELATIONSHIPS THAT TRANSCEND THE TRANSACTION, HIGHLIGHTING COMONALITIES, GROWING COMMUNITIES. Advertising Age has recognized SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, for the twelfth consecutive year as a Top 20 Marketing Agency. 3 Best Practices for Direct Marketing Personalization. Jacobs & Clevenger is a an award winning direct marketing agency, with over 35 years experience helping our clients build meaningful and response driven communications.