There are three different ways you can cite this article. In the Post-industrial Revolution era, there is economic revolution (i.e., development). In this slide we reinforce our earlier discussion on marketing as profitable exchange relationships. Production Concept/Production-Orientation Stage: 2. The need to increase selling by using marketing techniques became an essential part of being competitive. Therefore, a great deal of organisational effort is needed to firstly audit the existing philosophies and then nurture staff towards the desired philosophy. Advertising was evolved as a means of stimulating sales. This became the reason behind such upliftment of digital marketing. iPhone History: A Timeline of Every Model in Order Mason-Dixon Line The History of Guns, The First Movie Ever Made: Why and when films were invented, The History of Hollywood: The Film Industry Exposed, The Brief: A Short Story on English Legal Codification, Dangerous Liaisons: How 18th Century France Made The Modern Media Circus, iPhone History: A Timeline of Every Model in Order, Ancient Civilizations Timeline: 16 Oldest Known Cultures From Around The World, The 1948 Vanport Flood: A Personal Recollection, The Complete History of Social Media: A Timeline of the Invention of Online Networking. Branding and packaging of goods had to be introduced by every manufacturer of goods to distinguish his goods from those of rival manufacturers and to create and expand the markets for his goods. Philip Knight, Chairman and CEO of Nike makes this point – “For years we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product. During that decade not only did all the branches of the subject attain a general or integrated statement but two additional areas of specialization appeared — wholesaling and marketing research. Again, due importance is given to marketing research and information in modern or present day marketing. Attempts to accomplish this may be as old as civilization itself. If the consumers of a firm feel satisfied, the demand of the products of the firm will increase. In class we discuss how marketing is a process that involves both the customer and the organisation and how the process requires the ‘involvement’ of customers and not just as part of the exchange. On several occasions we have discussed COMP factors. These definitions do not include any allied activity of marketing such as, transportation, storage, financing, insurance, risk bearing, etc. The difficulty with both production orientation and product orientation is that they do not allow for the different needs and circumstances of consumers. This led to the industrial revolution. The five eras of marketing are production, product, selling, marketing and social or holistic marketing. There is an endless debate about the origin of marketing. At this stage, there was also the development of local markets, which gradually developed into town markets. Product orientation is the view that an ideal product can be produced that will have all the features any potential customer might want. Save my name, email, and website in this browser for the next time I comment. In a word, it puts emphasis only on the increase of sales turnover without any consideration of the production of the goods desired the consumers. Marketing has always been about understanding the COMP factors; today it is now more data driven and more scientific.