This proves that brand managers need to keep on their toes for fun, creative ways to get people talking because they never know when something could blow up. Even the most obvious junk mail in your mailbox has something that few marketing emails will ever possess: the reality factor. This is a most welcome perspective in an industry in which data-driven goals can sometimes overshadow consideration of real-world customer experience. - Jeff Grover, BestCompany.com, Forbes Agency Council is an invitation-only, fee-based organization for executives in successful public relations, media strategy, creative and advertising agencies. They provide great resources, including templates and examples, for anyone interested in revamping their email marketing offering. De beste dagdeals van NL vind je bij Direct … At DirectIQ, we created the easiest to use platform for email marketing for businesses of all sizes. They cover all the bases you would expect from a blog of this size’strategy, news, updates, and research. It is a testament to their marketing expertise that their domain name conveys so accurately their educational approach to providing quality content on everything related to email. - Dennis Lomonaco, Story Block Media, Last year it was all about Pokémon. The app allows consumers to view furniture at true scale in their homes. We see organizations take different approaches, all of which can work. (Source: trends.google.com)Email’s widespread use is why it is so effective as a marketing stream. What’s more, 95% of 18-to-29-year-olds have a positive response to receiving personal cards and letters. - T. Maxwell, eMaximize, With arguably one of the most entertaining and catching scores in advertising of 2017, the "Good Goes Round" campaign by 72 and Sunny was beautifully executed. (Source: Author’s screenshot)The Email Monks really are what they say they are. It notes that consumers, overwhelmed by inboxes cluttered with unsolicited marketing emails, are more receptive to direct mail, which arrives on a much less-cluttered channel. The MyEmma blog also has features and series concerning many other facets of email design, creation, and deployment. For 2017, Minnesota-based IWCO Direct ranks as one of the best direct mail companies in the U.S. (Source: Author’s screenshot)Marketo is one of those resources that are difficult to classify?because they do so much. Similar to HubSpot, they are a leading authoritative resource for all things digital marketing. You will find tons of techniques to tailor to your own winning email campaigns, which reflect Email Center‘s distinct appreciation for a more friendly and personalized tone. - Chris Carter, Rep Interactive, Augmented reality got a boost this year when IKEA, a longtime adopter, led with Place, quickly embracing Apple’s ARKit. You will find reams of email marketing goodies here, backed up by data and explained by people who know all about succeeding in the marketing sector. It has a great layout, design, and image content, as well as personable writing that gives you everything you need, simply. There is a link that brings you to an amazing user experience filled with videos breaking down the new features. Their content on email follows a familiar theme: actionable guides to improve customer engagement, grow your reach, and increase returns on your campaign investments (ROI). (Source: Author’s screenshot)The Pinpointe blog is a tips and tricks hub for anyone wanting to create robust email campaigns. In 2017, the best brand moment, in my opinion, was when Wendy's Twitter account was asked how much a Big Mac cost. It’s no surprise then that a study conducted by the UK Royal Mail, , concluded that the upswing in the use of direct mail and its enduring effectiveness is because, “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.”, Enhancing the Value of Mail: The Human Response. It has a built-in emotional response factor. The 2017 Email Marketing Awards – 60 Best Email Marketing Blogs. The ease with which these can be flicked through and viewed, means these can also be used as educational tools and examples when you pitch your new campaign ideas to your colleagues. All Rights Reserved, This is a BETA experience. In its response rate report, the, Direct Marketing Association (DMA) analyzed. It has a built-in emotional response factor. It’s no surprise then that a study conducted by the UK Royal Mail, The Private Life of Mail, concluded that the upswing in the use of direct mail and its enduring effectiveness is because, “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.”. Send us a message and let’s talk! Product brands such as Starbucks PSL did their due diligence on social media by birthing an identity that today needs no introduction, according to a report by Mediapost. What they got in return was brand awareness and brand love — all via one simple idea. © 2020 Forbes Media LLC. Opinions expressed are those of the author. From content to design, novel ideas and inspiration can be found for every part of the campaign creation process. The fact is, a significant percentage of millennials like mail. Pro tip: Don’t just test different postcards—test concepts. It then used magnetic resonance imaging to capture participants' brain activity when asked to recall a particular ad. It has posts on the significance and effectiveness of different marketing streams, what you need to do to implement high-performing strategies, automations, and integrations, and how to create gorgeous emails that get your customers in. holistic. (Source: Author’s screenshot)We could not give you the top email marketing blogs without including some personal bloggers to show appreciation for the grassroots nature and traditions of the blogging format. The blog often takes a particular focus on customer experience, though neither is it lacking for insights on data-driven marketing and technical integrations. Notably this generation will wield a combined $1.4 trillion in spending power by 2020, as, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Overall, the DMA found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.